Privacy Policy

Welcome to 5 Elements Martial Arts – Privacy Notice

We respect your privacy and we are committed to protecting your personal data. This privacy notice informs you about how we look after your personal data which you may have provide to us and it tells you about your privacy rights and how the law protects you.

Last updated: 30th July 2025

1. Important information and who we are

Purpose of this privacy notice

It is important that you read this privacy notice. It aims to give you information on how we collect and processes your personal data when you use this site or make an enquiry, book a lesson or sign up as a member. Please note, this website is not intended for children wishing to train in Martial Arts, we will require their parents or legal guardian to contact us.

Controller

We are the controller and responsible for your personal data provided through this website.

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.

Contact details

5 Elements Martial Arts LLP

Data Privacy Manager

Email: admin@5-elements.co.uk

Address: 13 Adams Business Centre, Cranes Farm Road, Basildon, Essex SS14 3JF

Phone: 01268 330050

You have the right to make a complaint at any time to the Information Commissioners Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Your duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Identity Data includes data which you provide via our enquiry form or membership agreement, such as first name, last name, marital status, title, date of birth and gender including such data in respect of any child who is intended to be the student and you are the parent or guardian.
  • Contact Data includes email address and telephone numbers.
  • Training Data includes details of attendance at tuition, and gradings/assessments undertaken.
  • Health data.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

We also collect and use Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

3. If you fail to provide personal data to us

Where we need personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but will notify you if this is the case at the time.

4. How is your personal data collected

We use different methods to collect data from and about you including through:

Direct Interactions

You may give us your data by filling in a form or by corresponding with us by post, phone or email. This includes personal data you provide when you:

  • Attend a trial lesson with us.
  • Enquire about our products or services.
  • Subscribe to our publications.
  • Request marketing to be sent to you.
  • Give us some feedback.
  • Enter into an agreement with us for tuition.
  • When you attend a lesson or grading event.

Automated technologies or interactions

As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy for further details.

Third parties

We may receive personal data about you from various third parties as set out below:

  • Technical Data from analytics providers such as Google Analytics, and advertising networks such as Google AdWords and Facebook.
  • Contact, Financial and Identity Data from providers of technical, payment and delivery services such as Nest Management Limited.
  • Contact and Identity Data from providers of introductory services such as Nest Management Limited (Get Into Martial Arts).

5. How we use your personal data

We only use your personal data when the law allows us to.

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate:

Purpose/Activity Type of data Lawful basis for processing
To add details to our database of prospective customers (a) Identity (b) Contact (c) Student Details Necessary for our legitimate interests (To be able to respond to your enquiry)
Request health data prior to training to allow us to assess suitability to receive tuition (a) Relevant conditions (a) Necessary for our legitimate interests. (b) we will not store this data unless we have specific consent from you
To provide tuition and related services (a) Identity (b) Contact (c) Financial Data (d) Transaction Data (e) Training Data (f) Purchases of pro-shop items (a) Performance of a contract with you. (b) Necessary for our legitimate interests
To manage our relationship with you including notifying you about changes to our terms or privacy policy and asking you to leave a review or take a survey (a) Identity (b) Contact (c) Profile (d) Marketing & Communications Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to receive offers and information, other than answers to your enquiry or booking, providing you have opted in to that service (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing & Communications Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity (b) Contact (c) Technical (a) Necessary for our legitimate interests. (b) Necessary to comply with a legal obligation
To deliver relevant website content to you and measure or understand the effectiveness of any notices that we provide to you (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing & Communications (f) Technical Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences (a) Technical (b) Usage Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

Promotional offers from us – marketing

We may use your personal data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products and services may be relevant for you (we call this marketing).

You may receive marketing communications from us if you have requested information from us or purchased services from us and, in each case, you have opted-in to receive that marketing.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by sending an email to us or contacting us by phone or post. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service purchase, service experience or other transactions.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

We use Google Analytics cookies to help understand how visitors engage with our website. Google uses a set of cookies to collect information and report website usage statistics without personally identifying individual visitors to Google ourselves.

We use Google Advertising cookies to help make sure only relevant and interested parties see our web advertisements. Google uses a set of cookies to collect information and serve adverts over their network without personally identifying individuals to Google ourselves.

We use Facebook Pixel to help make sure only relevant and interested parties see our Facebook advertisements Facebook uses a set of cookies to collect information and serve adverts over their network.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

6. Disclosures of your personal data

We may have to share your personal data with those set out below for the purposes set out above.

  • External Third Parties as set out in the Glossary.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

7. International transfers

We do not transfer your personal data outside the European Economic Area (EEA).

8. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

9. Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal data are available in our Retention Policy which you can request by contacting us.

In some circumstances you can ask us to delete your data.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

11. Glossary

NEST Management Limited

A company which provides us with various services including tuition fee collection and administration, and business management software applications.

We, us, our

Means owners of this website and the business providing tuition and other services which you may be using or enquiring about through this site.

Legitimate Interest

Means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests.

Performance of Contract

Means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

External Third Parties

  • National governing bodies, regulatory associations and similar organisations relating to the tuition subject acting as processors or joint controllers.
  • Any franchisor acting as processor or joint controller who has granted us a franchise to carry on our business.
  • Service providers acting as processors who provide IT and system administration services including but not limited to NEST Management Limited.
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers who require reporting of processing activities in certain circumstances.

12. Contact Details

The Data Protection Officer

5 Elements Martial Arts LLP

Data Privacy Manager

Email: admin@5-elements.co.uk

Address: 13 Adams Business Centre, Cranes Farm Road, Basildon, Essex SS14 3JF

Phone: 01268 330050

13. Changes to our privacy notice

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. However, we advise that you check this page regularly to keep up to date with any necessary changes.

Copyright - Tony Willis & 5 Elements Combat Academy Limited 2025 Registered in England & Wales 13806746